In order to achieve top rank in the search engines, you need to make sure you’re doing ethical SEO. If you’re new to the ranking game, you must be wondering what exactly is “ethical SEO”. If we go by the definition, ethical means morally sound or correct practices. When talking in terms of search engine optimization, ethical refers to methods and practices for marketing and getting your site ready in order to be accepted and recognized by the search engines.

Ethical SEO is extremely important for natural search engine rankings. All the major search engines such as Google, Yahoo and Bing are well-equipped when it comes to identifying unethical SEO methods/practices for any site and can straightaway ban the website altogether.

Given below are a few Do’s and Don’ts for you to follow:

Do:

* It’s important that you link with websites relevant to your site, as that’s what search engines look at first.
* Increase the number of incoming links to your site.
* Put in different links for different pages.
* Keep adding real, unique content to your website that’s fresh and relevant.
* Promote the website and its links on various social media sites.
* You can also write blog posts, press releases and web articles to make your website more reliable. Google loves such type of marketing.

Don’t:

* Just don’t stuff your website with keywords as it takes away the quality and makes your content look spammy.
* Avoid exchanging links with low quality websites or link farms that are irrelevant.
* Search engines drool over unique content and innovative ideas. So make sure you don’t use any copied content/design.

These guidelines apply to all major search engines and are the basics of ethical SEO. In order to achieve natural search engine ranking it requires a lot of effort and patience on your part, with the right skills. Natural rankings beat paid marketing any time due to the higher ROI and the long term benefits.

Filed under: SEO

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