Driving high quality traffic to the affiliate offers involves a lot more than just putting up a banner wpon your site and waiting for the commissions to roll in. Successful affiliate marketing is all about thinking out of the box.

The promotional tools and resources that you get from the product owner won’t really help you much. The secret to big commission checks is to created a highly optimized, targeted landing page that not only sends traffic to your offer but also helps you create a subscriber list.

Landing page creation is not a difficult task, in fact it’s real easy with the right tools, however, creating one that helps you make all those sales is the big challenge. So how do you go about boosting your conversions

Not very hard, test every critical element of the landing page. Testing and tweaking on a regular basis makes your landing page highly optimized and gives you an edge over the competition like never! Given below are 3 landing page elements you need to test to send your conversion through the roof and make the most out of it.

Element # 1: Main Headline

The first thing a visitor sees when he/she reaches your page is the headline, which is why it plays a critical role in increasing your conversion rate. The only way to have a headline that grabs attention is to test out several ones and see what converts.

If you fall short on it and put in just another headline that doesn’t get attention, you can happily bid goodbye to the visitors. Any sane marketer wouldn’t want that to occur, as nothing feels better than your visitor interested in what you’re offering and go buy what you’re selling.

The way to go about this is to put out several headlines and rotate them to know which one’s giving the best results.

Element # 2: Background Color

Another important element that might be ignored for being too insignificant, but it really does have an effect on the conversions. This is because some background colors are appealing to people while some just screw up the presentation of the page.

The most difficult part of optimizing your landing page is to know what’s working, which is why you need to test your background color by changing it from time to time.

Element # 3: The Opt-In Form Position

When you decide to collect email addresses on your landing page, your main aim should be to turn a high percentage of your visitors to subscribers. You should know that your opt-in form’s position plays a major part in increasing your landing page’s conversion.

Setting up your opt-in form so that you get formidable results is about placing it in such a place that it’s not missed, especially at the top.

Now once you’ve got it in place, go ahead and test/track to determine the conversion ratio.

Filed under: Traffic

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